Mark Calitri Receives Destination Marketing Executive Designation
Mark A. Calitri, President of the Clermont County Convention and Visitors Bureau has earned the Certified Destination Management Executive (CDME) designation, the only integrated executive program specifically designed for the destination marketing industry. The focus of the program is on vision, leadership, productivity and the implementation of business strategies. Calitri was recognized at the Destination Marketing Association International (DMAI) 2016 Annual Convention on Wednesday, August 3 in Minneapolis, MN.
“This distinction is awarded based on coursework completed at the national level over a period of two years,” Calitri said. “I look forward to using this information in continuing to build on the great momentum that the Clermont County CVB has developed.”
The CDME program is designed to better prepare senior destination marketing organization (DMO) executives and managers for increasing change and competition and to become more effective organizational and community leaders. The class of 2016 included more than 40 graduates. Over the course of 22 years, more than 400 students have participated in the CDME program.
“Education is the foundation to what DMAI provides for its members,” said Gary Sherwin, DMAI Chair and President and CEO, Newport Beach and Company. “CDME is the only comprehensive educational program available to destination marketing organizations around the world, and we will continue to reinvest in this critical offering so that industry leaders may continue to learn from their peers, share best practices and propel our industry forward.”
The Clermont County Convention and Visitors Bureau is a destination marketing organization. The goals include increasing public awareness of travel and tourism opportunities by stimulating interest in area attractions, parks, natural resources, history and overnight lodging; the result being economic impact to the community.
Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide. DMAI’s influential membership includes nearly 600 destination marketing organizations (DMOs), from 16 countries that command US $2.5+ billion in annual budgets. As the world’s largest and most reliable resource for DMOs, DMAI provides nearly 4,000 individual members – professionals, industry partners, educators and students – the most innovative and relevant educational resources, networking opportunities and marketing intelligence worldwide.